Millennials With Kids

Esta es la portada del audiolibro Millennials With Kids

Escrito por

Marissa Vidler Jeff Fromm


Narrado por

Shannon Parks Sean Pratt


Idioma:

Inglés


Duración:

5h 43m 47s


(0 calificaciones)

Escúchalo en Beek

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:Enlist Millennial parents as co-creators of brands and products Promote purpose beyond the bottom line Cultivate share ability Democratize customer experience Integrate technology Develop content-driven campaigns that speak to Millennials And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

Idioma: Inglés

Duración: 5h 43m 47s

Publicado por Gildan Audio


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