Four Steps to the Epiphany, The

Esta es la portada del audiolibro Four Steps to the Epiphany, The

Escrito por

Steve Blank


Narrado por

Graham Rowat


Idioma:

Inglés


Duración:

9h 15m 09s


(0 calificaciones)

Escúchalo en Beek

The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.

Idioma: Inglés

Duración: 9h 15m 09s

Publicado por Gildan Audio


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