7h 39m 47s
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.
Duración: 7h 39m 47s
Publicado por HarperCollins
Manual de transformación para la paz interior
La inteligencia ejecutiva
José Antonio Marina
Ser vulnerable no es debilidad, es fortaleza
El manual del ambientalista imperfecto
Crece y hazte rico
La Pieza Clave: Ternura para la transformación personal, social y la regeneración planetaria.
Curar el trauma
Peter A. Levine
Recetario emocional para educar a tu hijo