Escrito por
Sally Hogshead
Narrado por
Sally Hogshead
Idioma:
Inglés
Duración:
8h 42m 12s
(0 calificaciones)
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior-fascination-and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:• Which brand of frozen peas you pick in the case• Which city, neighborhood, and house you choose• Which profession and company you join• Where you go on vacation• Which book you buy off the shelfStructured around the seven languages of fascination Hogshead has studied and developed-power, passion, innovation, alarm, mystique, prestige, and alert-Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating-and more successful.
Idioma: Inglés
Duración: 8h 42m 12s
Publicado por HarperCollins
Etiqueta en la Mesa
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Managing conflicts in the company
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Increase your creative potential
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
How to become a persuasive person
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Programación Neurolingüística
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Redacción Empresarial
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Técnicas avanzadas de Ventas al Detalle
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Menos espacio mas creatividad
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Fundamentos del fútbol
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.
Administración eficaz del flujo de caja
Cresça Brasil Editora S.A. Cresça Brasil Editora S.A.