Fall in Love with the Problem, Not the Solution

Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: firing and hiring; disrupting "broken" markets; raising funding; understanding your users; reaching product market fit; making scale-up decisions; going global; and deciding when to sell. Fall in Love with the Problem, Not the Solution empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.