Crossing the Chasm

Taking your high-tech product into the mainstream market can be achieved with the right marketing strategies. The key to success is a good understanding of how to transition from an early market that’s dominated by technologically savvy customers to the highly pragmatic buyers who will make up the bulk of your sales later on. The gap between these two sets of customers is so deep that author Geoffrey A. Moore calls it a chasm. This Snapshot is about how to cross that chasm successfully.