Brewing Up a Business

Esta es la portada del audiolibro Brewing Up a Business

Escrito por

Sam Calagione

Narrado por

Kris Koscheski




11h 27m 54s

(1 calificaciones)

This is the exhilarating success story of a man who really likes beerso much so that he decided to make a business of it. Starting with nothing but a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality and built the country's fastest growing breweryDogfish Head Craft Brewery. Brewing Up a Business is the enlightening and entertaining story of Dogfish and Calagione, of the power of unconventional thinking, and of the hard lessons every entrepreneur learns along the way. In this updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to run a booming business. In several new chapters, he discusses Dogfishs most innovative marketing strategies. In particular, he explains how social media has become an integral part of his business model and offers advice on how small businesses can use it to level the playing field with larger competitors. Calagione also presents his passionate, compelling argument for choosing to keep his business relatively small and artisanal, despite market demands for Dogfish to grow faster.

Idioma: Inglés

Duración: 11h 27m 54s

Publicado por Tantor Audio