Escrito por
Renée Mauborgne W. Chan Kim
Narrado por
Grover Gardner
Idioma:
Inglés
Duración:
6h 29m 02s
(4 calificaciones)
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: · Reconstruct market boundaries · Focus on the big picture · Reach beyond existing demand · Get the strategic sequence right · Overcome organizational hurdles · Build execution into strategy
Idioma: Inglés
Duración: 6h 29m 02s
Publicado por Gildan Audio
Book Yourself Solid
Michael Port
15-10 con Lizi Rodríguez: ¿Cómo lidiar con personas prepotentes?
Lizi Rodríguez
Crianza respetuosa, con Karen Zaltzman
Jimena Férez Vidal
Conectando con tu ser en la vida diaria
Haru Escárcega
Guía para comer antojos de la calle en forma saludable (Parte I)
Carmen Amescua
Built to Sell
John Warrillow
Business Model You
Yves Pigneur Alexander Osterwalder Tim Clark
Tu Realidad Inmortal
Gary R. Renard
Un pavorreal en el reino de los pingüinos
BJ Gallagher
Hooked: Cómo crear productos que enganchen a las personas
Ryan Hoover Nir Eyal