Behind the Cloud

Esta es la portada del audiolibro Behind the Cloud

Escrito por

Marc Benioff Carlye Adler

Narrado por

Ax Norman




7h 54m 44s

(1 calificaciones)

In less than a decade, has grown from a simple idea to a company with a billion dollars in revenue and the market leader of a new $52 billion industry that it created. How did grow from a start up in a rented apartment into the worlds fastest growing software company? Marc Benioff, the visionary founder, chairman and CEO of, and his team have created and employed new business, technology, and philanthropic models tailored to this time of extraordinary change. Through compelling, candid, and unlikely first person stories, Benioff shows how pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications, and ultimately, change the way the software industry works. With Benioffs unconventional advice and unusual call-out lessons from the Playbook, any business can go against the grain, rapidly change the game, and learn how to achieve success on demand. This book will help you: Align your organization through Benioffs proprietary management tool, V2MOM, which until now, only a limited number of people had access. Those who do useV2MOMincluding all employees and prominent business leaders who are Benioffs friendshave found significant benefits.  Evolve a product or service from adoption to addiction by using Benioffs Feedback Loop, which allows you to give customers what they ask for (not what you think theyll ask for). Legendary company founders Michael Dell and Howard Schultz both turned to Benioff when they reclaimed the CEO reigns of their companies to learn how to use this process, as well as salesforce.coms Ideas technology, because they work. Build Street Teams (an idea Benioff borrowed from hip-hop personality MC Hammer) and develop customer testimony (learned from the Reverend Billy Graham) to turn customers into evangelists for your brand. Scale your company by using Benioffs process of intelligent reaction, not grand design, which allows you to best respond to the changing marketplace and reap the rewards of constant innovation. Establish an international presence quickly by thinking globally from the very beginning, and raise significant start-up money through unconventional means. Integrate philanthropy into your business model with the unique model Benioff invented for and that has since been copied by myriad companies, including Google for its new foundation.

Idioma: Inglés

Duración: 7h 54m 44s

Publicado por Gildan Audio